A recently-published study (authored in part by That Blogger’s former thesis advisor) examines how Wisconsinites think about their urban trees.
A 16-page survey sent to homeowners in and around Milwaukee, Madison, Green Bay, and Wausau asked people a variety of questions about trees. One set of questions regarded benefits and problems related to trees. Under the header of benefits, survey respondents most strongly valued trees for their ability to make a place look nice, provide shade and cooling, improve air quality, and generally enhance the livability of a neighborhood.
But about half of the homeowners said they were “strongly concerned” about the risk of trees or branches falling and damaging things. People within city limits (as opposed to those living in the suburbs) and people with smaller lots tended to be more worried about this risk, possibly because a falling tree or branch on their property was more likely to hit something. People who saw trees as dangerous, the study found, valued trees less overall.
The survey also asked who homeowners trusted for help and advice related to trees. The results showed that respondents trusted tree professionals more than any other source of information. Averaged across the four cities, 62% of people said they would trust a landscaping company or tree service, while only 14% said they would trust the staff of a non-profit organization. This is surprising and worrying, as such professionals have a financial incentive to suggest whatever service is most profitable for them, rather than the service that is best for the tree and its neighbors (human and otherwise).
The survey’s demographic questions turned up some interesting findings. Women rated trees more highly than men did, and millennials valued trees more than baby boomers, though these younger folks tended to have fewer trees on their own properties, likely because their lots were smaller than those of their more senior neighbors. Older homeowners, in contrast, expressed more concern about trees “growing too big, making a mess, or blocking scenic views”.
Finally, most people who answered the survey thought that their neighbors valued trees and took good care of trees. But, as with many domains of life, people rated themselves even more highly on questions about recognizing the importance of trees and properly caring for trees.
The relatively-brief, highly-readable report can be found here.